Last night I was honored to be the first speaker in the HypnoThoughts Monthly Marketing and Practice-Building Teleseminar Series. HypnoThoughts.com is the largest social network on the Interwebs for hypnotherapists, hypnotists and NLP practitioners. And, not coincidentally, HypnoThoughts was founded by our client Scott Sandland. We covered a lot of ground! I talked about the difference between advertising and public relations; how to think...

Michelle Tenzyk, the principal and founder of the human resources consulting firm East Tenth Group, was unconvinced that search engine optimization could make a difference in her marketing results. Until we wrote her SEO web content, all of her new business had come from networking and referrals. Listen to the incredulous voicemail message Michelle left us when she got her first search engine marketing-generated lead. Michelle Tenzyk SEO...

I love to sing. Love. It. I especially love those tight Barbershop harmonies. Recently my business coach (who is helping me investigate this “work/life” balance concept) gave me some homework: contact the Sweet Adelines and find out about joining. The Sweet Adelines is an international organization of female barbershop harmony groups, and there are some sizeable chapters in this area. Since I love easy homework, I dug in right...

Welcome to our new theme, Polished from ElegantThemes.com. We love the professional look and the easy customization of this great new theme. What we don’t love is the corrupt backup file that prevented us from transferring our images from our previous web host. We’re in the process of re-uploading and re-tagging the dozens of images we’re using on the site, so apologies for the fact that you’ll still find empty...

HTML Email Content and Design by Imagine That Creative Michelle Tenzyk, a human resources consultant, added executive coaching to her service offerings and wanted to share the news with her network of contacts. We worked with Michelle to craft an announcement email that hit just the right tone: professional and businesslike, yet enthusiastic. The email was opened by 31% of recipients, and earned Michelle over 50 inbound inquiries from her...