<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Imagine That Creative &#187; advertising</title>
	<atom:link href="http://imagine-that-creative.com/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://imagine-that-creative.com</link>
	<description>Marketing, PR and Social Media That Creates Results</description>
	<lastBuildDate>Sun, 08 Apr 2012 06:28:36 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Marketing Tip: Know Your Prospect for Best Advertising ROI</title>
		<link>http://imagine-that-creative.com/2012/04/marketing-tip-know-your-prospec-for-best-advertising-roi/</link>
		<comments>http://imagine-that-creative.com/2012/04/marketing-tip-know-your-prospec-for-best-advertising-roi/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 09:32:13 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[target marketing]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1384</guid>
		<description><![CDATA[It is very easy to spend money on advertising. It&#8217;s far harder to get results from advertising. People who are not marketing or PR experts (also known as &#8220;normal people&#8221;) often confuse marketing tactics for strategies, or rush headlong into impulse purchases of advertising space without giving any thought to their target audience. Why? Because [...]]]></description>
		<wfw:commentRss>http://imagine-that-creative.com/2012/04/marketing-tip-know-your-prospec-for-best-advertising-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What happens when a pitchman dies?</title>
		<link>http://imagine-that-creative.com/2009/06/what-happens-when-a-pitchman-dies/</link>
		<comments>http://imagine-that-creative.com/2009/06/what-happens-when-a-pitchman-dies/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 17:46:25 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[billy mays]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[discovery channel]]></category>
		<category><![CDATA[infomercials]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=586</guid>
		<description><![CDATA[Bearded, bubbly pitchman Billy Mays passed away today in his home in Florida, according to press reports. It was stunning news&#8211;Mays was only 50 years old, and kept up an intense schedule of travel and (of course) pitching. (My condolences go out to Mays&#8217; family, friends and colleagues.) Perhaps most famous for his OxyClean commercials, [...]]]></description>
		<wfw:commentRss>http://imagine-that-creative.com/2009/06/what-happens-when-a-pitchman-dies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing: A Noble Profession?</title>
		<link>http://imagine-that-creative.com/2009/05/marketing-a-noble-profession/</link>
		<comments>http://imagine-that-creative.com/2009/05/marketing-a-noble-profession/#comments</comments>
		<pubDate>Sat, 23 May 2009 19:10:40 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pain]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=550</guid>
		<description><![CDATA[This past week I was down for a few days with something I&#8217;m going to call the flu. Not bad enough to go to the doctor, but bad enough that I felt like crap and productivity ground to a halt. I passed the time by posting quasi-cranky marketing-related rants at HypnoThoughts.com, a social network I [...]]]></description>
		<wfw:commentRss>http://imagine-that-creative.com/2009/05/marketing-a-noble-profession/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

