Photo credit: Mark Hillary It is very easy to spend money on advertising. It’s far harder to get results from advertising. People who are not marketing or PR experts (also known as “normal people”) often confuse marketing tactics for strategies, or rush headlong into impulse purchases of advertising space without giving any thought to their target audience. Why? Because small business owners who wear many hats don’t...

SEO and Public Relations — No, You Don’t Have to Choose! Public Relations Expert Kathleen Hanover Even though search engine optimization (SEO) has been a part of every Internet marketer’s toolkit for a decade now, public relations professionals have been slow to acknowledge the importance of the Google-friendly press release. And that’s a shame: written correctly, the search engine optimized press release can score...

Persuasive copywriting–the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you–is a different animal. Why? Because it’s so important to build rapport with the reader. If you don’t have rapport, it’s almost impossible to get someone to open their wallet. One of the best ways to build rapport with your reader (or prospect) is to talk to and...

Last night I was honored to be the first speaker in the HypnoThoughts Monthly Marketing and Practice-Building Teleseminar Series. HypnoThoughts.com is the largest social network on the Interwebs for hypnotherapists, hypnotists and NLP practitioners. And, not coincidentally, HypnoThoughts was founded by our client Scott Sandland. We covered a lot of ground! I talked about the difference between advertising and public relations; how to think...

I love to sing. Love. It. I especially love those tight Barbershop harmonies. Recently my business coach (who is helping me investigate this “work/life” balance concept) gave me some homework: contact the Sweet Adelines and find out about joining. The Sweet Adelines is an international organization of female barbershop harmony groups, and there are some sizeable chapters in this area. Since I love easy homework, I dug in right...

Welcome to our new theme, Polished from ElegantThemes.com. We love the professional look and the easy customization of this great new theme. What we don’t love is the corrupt backup file that prevented us from transferring our images from our previous web host. We’re in the process of re-uploading and re-tagging the dozens of images we’re using on the site, so apologies for the fact that you’ll still find empty...