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	<title>Imagine That Creative &#187; Blog</title>
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	<link>http://imagine-that-creative.com</link>
	<description>Marketing, PR and Social Media That Creates Results</description>
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		<title>Marketing Tip: Know Your Prospect for Best Advertising ROI</title>
		<link>http://imagine-that-creative.com/2012/04/marketing-tip-know-your-prospec-for-best-advertising-roi/</link>
		<comments>http://imagine-that-creative.com/2012/04/marketing-tip-know-your-prospec-for-best-advertising-roi/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 09:32:13 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[target marketing]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1384</guid>
		<description><![CDATA[It is very easy to spend money on advertising. It&#8217;s far harder to get results from advertising. People who are not marketing or PR experts (also known as &#8220;normal people&#8221;) often confuse marketing tactics for strategies, or rush headlong into impulse purchases of advertising space without giving any thought to their target audience. Why? Because [...]]]></description>
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		<title>PR vs SEO: How to Write a Press Release that Does Both</title>
		<link>http://imagine-that-creative.com/2011/03/pr-vs-seo-how-to-write-a-press-release-that-does-both/</link>
		<comments>http://imagine-that-creative.com/2011/03/pr-vs-seo-how-to-write-a-press-release-that-does-both/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 17:11:46 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1336</guid>
		<description><![CDATA[SEO and Public Relations &#8212; No, You Don&#8217;t Have to Choose! Even though search engine optimization (SEO) has been a part of every Internet marketer&#8217;s toolkit for a decade now, public relations professionals have been slow to acknowledge the importance of the Google-friendly press release. And that&#8217;s a shame: written correctly, the search engine optimized [...]]]></description>
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		<title>Copywriting Tip: Don&#8217;t &#8220;Wee-Wee&#8221; On Your Readers</title>
		<link>http://imagine-that-creative.com/2010/08/copywriting-tip-dont-wee-wee-on-your-readers/</link>
		<comments>http://imagine-that-creative.com/2010/08/copywriting-tip-dont-wee-wee-on-your-readers/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 19:46:25 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[calculator]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer focus]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1211</guid>
		<description><![CDATA[Persuasive copywriting&#8211;the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you&#8211;is a different animal. Why? Because it&#8217;s so important to build rapport with the reader. If you don&#8217;t have rapport, it&#8217;s almost impossible to get someone to open their wallet. One of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Free Media Advisory Template</title>
		<link>http://imagine-that-creative.com/2010/07/free-media-advisory-template/</link>
		<comments>http://imagine-that-creative.com/2010/07/free-media-advisory-template/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 14:03:00 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[hypnothoughts]]></category>
		<category><![CDATA[kathleen hanover]]></category>
		<category><![CDATA[media advisory]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[template]]></category>
		<category><![CDATA[tool]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1200</guid>
		<description><![CDATA[Last night I was honored to be the first speaker in the HypnoThoughts Monthly Marketing and Practice-Building Teleseminar Series. HypnoThoughts.com is the largest social network on the Interwebs for hypnotherapists, hypnotists and NLP practitioners. And, not coincidentally, HypnoThoughts was founded by our client Scott Sandland. We covered a lot of ground! I talked about the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why I won&#8217;t be joining the Sweet Adelines</title>
		<link>http://imagine-that-creative.com/2010/04/why-i-wont-be-joining-the-sweet-adelines/</link>
		<comments>http://imagine-that-creative.com/2010/04/why-i-wont-be-joining-the-sweet-adelines/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 15:52:11 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[sweet adelines]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1169</guid>
		<description><![CDATA[I love to sing. Love. It. I especially love those tight Barbershop harmonies. Recently my business coach (who is helping me investigate this &#8220;work/life&#8221; balance concept) gave me some homework: contact the Sweet Adelines and find out about joining. The Sweet Adelines is an international organization of female barbershop harmony groups, and there are some [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>Yes, we&#8217;re still unpacking &#8211; apologies for broken images</title>
		<link>http://imagine-that-creative.com/2010/04/yes-were-still-unpacking-apologies-for-broken-images/</link>
		<comments>http://imagine-that-creative.com/2010/04/yes-were-still-unpacking-apologies-for-broken-images/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 17:09:01 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[backups]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1088</guid>
		<description><![CDATA[Welcome to our new theme, Polished from ElegantThemes.com. We love the professional look and the easy customization of this great new theme. What we don&#8217;t love is the corrupt backup file that prevented us from transferring our images from our previous web host. We&#8217;re in the process of re-uploading and re-tagging the dozens of images [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketing Rant: Why I Hate Online Video</title>
		<link>http://imagine-that-creative.com/2009/12/marketing-rant-why-i-hate-online-video/</link>
		<comments>http://imagine-that-creative.com/2009/12/marketing-rant-why-i-hate-online-video/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 22:53:13 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[squeeze page]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=859</guid>
		<description><![CDATA[Call me Scrooge, but I hate online video. I know, I&#8217;m the only one. More and more internet marketeers are relying on video squeeze pages for one simple reason: they work. Adding a video to your squeeze page can give you a measurable boost in response rates. So, what&#8217;s my beef? Here are the peculiar, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter: What Is It Good For?</title>
		<link>http://imagine-that-creative.com/2009/08/twitter-what-is-it-good-for/</link>
		<comments>http://imagine-that-creative.com/2009/08/twitter-what-is-it-good-for/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 23:32:02 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=597</guid>
		<description><![CDATA[I tend to be a late adopter in everything except science fiction TV franchises (see &#8220;Firefly.&#8221;) I&#8217;m very content to have the world do the beta-testing, and get back to me when the thing is finished. So I was pretty late to the Twitterverse. But back in January I started reading about it in earnest, [...]]]></description>
		<wfw:commentRss>http://imagine-that-creative.com/2009/08/twitter-what-is-it-good-for/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Network Strategy: Is It Better to Own, or Rent?</title>
		<link>http://imagine-that-creative.com/2009/07/social-network-strategy-is-it-better-to-own-or-rent/</link>
		<comments>http://imagine-that-creative.com/2009/07/social-network-strategy-is-it-better-to-own-or-rent/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 17:19:16 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[hypnosis]]></category>
		<category><![CDATA[hypnothoughts.com]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[scott sandland]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=591</guid>
		<description><![CDATA[I learn SO much from my clients. If it weren&#8217;t for them, I&#8217;d probably be the last person on earth to dive into social networking. That&#8217;s why I&#8217;m glad to be working with Scott Sandland, a genius hypnotherapist who also happens to be an expert in creating community online. When it comes to social networks, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What happens when a pitchman dies?</title>
		<link>http://imagine-that-creative.com/2009/06/what-happens-when-a-pitchman-dies/</link>
		<comments>http://imagine-that-creative.com/2009/06/what-happens-when-a-pitchman-dies/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 17:46:25 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[billy mays]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[discovery channel]]></category>
		<category><![CDATA[infomercials]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=586</guid>
		<description><![CDATA[Bearded, bubbly pitchman Billy Mays passed away today in his home in Florida, according to press reports. It was stunning news&#8211;Mays was only 50 years old, and kept up an intense schedule of travel and (of course) pitching. (My condolences go out to Mays&#8217; family, friends and colleagues.) Perhaps most famous for his OxyClean commercials, [...]]]></description>
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