I tend to be a late adopter in everything except science fiction TV franchises (see “Firefly.”) I’m very content to have the world do the beta-testing, and get back to me when the thing is finished. So I was pretty late to the Twitterverse. But back in January I started reading about it in earnest, when more and more clients started asking me for my Twitter name. Eventually I integrated Twitter into a promotional campaign...
Read MoreSocial Network Strategy: Is It Better to Own, or Rent?
Hypnotherapist Scott Sandland created his own social network, HypnoThoughts.com, rather than rely on sites like Facebook or MySpace. I learn SO much from my clients. If it weren’t for them, I’d probably be the last person on earth to dive into social networking. That’s why I’m glad to be working with Scott Sandland, a genius hypnotherapist who also happens to be an expert in creating community online. When it comes...
Read MoreWhat happens when a pitchman dies?
Bearded, bubbly pitchman Billy Mays passed away today in his home in Florida, according to press reports. It was stunning news–Mays was only 50 years old, and kept up an intense schedule of travel and (of course) pitching. (My condolences go out to Mays’ family, friends and colleagues.) Perhaps most famous for his OxyClean commercials, Mays pitched a long list of products and services. There’s probably a Billy Mays...
Read MoreTwo Big PR Placements – WSJ & LA Times
Okay, time for some major horn tootage. I’m a big fan of Peter Shankman’s “Help A Reporter Out” service, which helps link journalists and expert sources. HARO struck again last week! A reporter from the Wall Street Journal was looking for vacationing folks who had ended up staying at more business-oriented hotels. Since I fit the bill perfectly, I pitched myself and ended up in the Wall Street Journal’s June 5,...
Read MoreWe're Ranked #6 on Elance!
Imagine That Creative has been active on Elance.com for nearly two years now. We’ve met some great clients through the site and landed some very interesting projects. Although we haven’t been as active on Elance in the past six months, we were thrilled to learn a few days ago that Elance ranks ImagineThatCreative 6th out of 4,758 worldwide service providers in the Sales and Marketing category. (We also rank in the top 1% of...
Read MoreMarketing: A Noble Profession?
This past week I was down for a few days with something I’m going to call the flu. Not bad enough to go to the doctor, but bad enough that I felt like crap and productivity ground to a halt. I passed the time by posting quasi-cranky marketing-related rants at HypnoThoughts.com, a social network I have started to frequent. It became immediately apparent that some members of the site (most of whom are professional hypnotherapists and...
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