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Social Network Strategy: Is It Better to Own, or Rent?

Hypnotherapist Scott Sandland created his own social network, HypnoThoughts.com, rather than rely on sites like Facebook or MySpace. I learn SO much from my clients. If it weren’t for them, I’d probably be the last person on earth to dive into social networking. That’s why I’m glad to be working with Scott Sandland, a genius hypnotherapist who also happens to be an expert in creating community online. When it comes...

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What happens when a pitchman dies?

Bearded, bubbly pitchman Billy Mays passed away today in his home in Florida, according to press reports. It was stunning news–Mays was only 50 years old, and kept up an intense schedule of travel and (of course) pitching. (My condolences go out to Mays’ family, friends and colleagues.) Perhaps most famous for his OxyClean commercials, Mays pitched a long list of products and services. There’s probably a Billy Mays...

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Two Big PR Placements – WSJ & LA Times

Okay, time for some major horn tootage. I’m a big fan of Peter Shankman’s “Help A Reporter Out” service, which helps link journalists and expert sources. HARO struck again last week! A reporter from the Wall Street Journal was looking for vacationing folks who had ended up staying at more business-oriented hotels. Since I fit the bill perfectly, I pitched myself and ended up in the Wall Street Journal’s June 5,...

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We're Ranked #6 on Elance!

Imagine That Creative has been active on Elance.com for nearly two years now. We’ve met some great clients through the site and landed some very interesting projects. Although we haven’t been as active on Elance in the past six months, we were thrilled to learn a few days ago that Elance ranks ImagineThatCreative 6th out of 4,758 worldwide service providers in the Sales and Marketing category. (We also rank in the top 1% of...

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Marketing: A Noble Profession?

This past week I was down for a few days with something I’m going to call the flu. Not bad enough to go to the doctor, but bad enough that I felt like crap and productivity ground to a halt. I passed the time by posting quasi-cranky marketing-related rants at HypnoThoughts.com, a social network I have started to frequent. It became immediately apparent that some members of the site (most of whom are professional hypnotherapists and...

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GhostTweeting: Good or Evil?

Controversy erupted recently over the issue of “ghost tweeting.” Former “Apple Evangelist” and current venture capitalist Guy Kawasaki has built a sizeable following on Twitter, the micro-blogging site that will soon be getting its own satellite TV channel (kidding–it already gets enough exposure on CNN). About 35 “tweets’ (messages) are broadcast to Kawasaki’s 90,000+ followers every day....

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