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How to automate the delivery of bad customer service

A million years ago, I had a license to sell real estate. I was a Realtor® long enough to discover that being a Realtor sucks, because you’re dealing with people who are making the largest and most stressful purchase (or sale) of their lives. And invariably, you’re dealing with them at 10:45 p.m. on a Sunday. I let my real estate license expire when I realized that the agent I was working for had an effective hourly pay rate...

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It's Not About You

I am a pretty good writer. (Ask my mom.) But early in my career, I suffered from the same malady as most marketing copywriters: I WeeWee’d all over our company’s customers. I used the words “we,” “us,” and “our” about 10 times more often than I said, “you” and “yours.” I was a pretty good writer, but I didn’t become a great writer until I got over myself and my...

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We're live!

Well, it was a thrill-packed New Year’s weekend. The new website seems to be functioning at about 90% (although we’re having a fascinating issue with post times) and now the blog is live. When I was back in college, one of my least favorite classes was a playwrighting class I took as an elective. I was a directing major, and since I also had to take modern dance, voice, speech, acting, costume design, etc., playwrighting seemed...

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We're Under Construction!

Pardon the drywall dust, but Imagine That Creative is in the process of moving into a new online home. We’re still unpacking the boxes, so some of our pages don’t have content yet (and some of the links are wacky). We’re sorry for the inconvenience (and we’ll be thrilled when we find our Blog page again.) In the mean time, give us a shout out on our Contact form (it should be lurking in the About Us menu if it...

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