Bearded, bubbly pitchman Billy Mays passed away today in his home in Florida, according to press reports. It was stunning news–Mays was only 50 years old, and kept up an intense schedule of travel and (of course) pitching. (My condolences go out to Mays’ family, friends and colleagues.) Perhaps most famous for his OxyClean commercials, Mays pitched a long list of products and services. There’s probably a Billy Mays...
Read MoreWhat happens when a pitchman dies?
Posted by Kathleen Hanover on Jun 28, 2009 in Blog, Uncategorized, advertising, marketing, public relations, tweets |
0 comments
GhostTweeting: Good or Evil?
Controversy erupted recently over the issue of “ghost tweeting.” Former “Apple Evangelist” and current venture capitalist Guy Kawasaki has built a sizeable following on Twitter, the micro-blogging site that will soon be getting its own satellite TV channel (kidding–it already gets enough exposure on CNN). About 35 “tweets’ (messages) are broadcast to Kawasaki’s 90,000+ followers every day....
Read More