Whatever you call them–tchotchkes, giveaways, freebies, swag, or promotional items–no trade show booth or business expo would be complete without them. But is a #2 pencil with your company logo really going to help you land that multi-million-dollar contract? A well-conceived trade show giveaway could be as important to the success of your booth as any other element of your booth presentation. So, what does “smart...

I’m a big fan of saving money. And your prospects may be, too. That’s why I’m a big fan of a new kind of couponing-social coupon programs like LivingSocial and Groupon. Couponing can be a great way to attract new clients–sometimes it just takes an irresistible offer to get someone to decide to pick up the phone and make an appointment. And these programs are set up to be win/win/win, which is why I really like...

Bearded, bubbly pitchman Billy Mays passed away today in his home in Florida, according to press reports. It was stunning news–Mays was only 50 years old, and kept up an intense schedule of travel and (of course) pitching. (My condolences go out to Mays’ family, friends and colleagues.) Perhaps most famous for his OxyClean commercials, Mays pitched a long list of products and services. There’s probably a Billy Mays...

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If you’ve been one of the potential clients who was kind enough to contact us over the past couple of weeks, I owe you an apology. The message you submitted through our Contact Form went straight into our web host’s sp@m filter. (I wondered why I wasn’t getting much mail.) I’m still not sure how many messages were shredded. The problem seems to be fixed now. And that just leaves us with a few other site-related...

Seth Godin, marketeer extraordinaire, shares his perspective on the value of social networking. If it’s worthless busywork in real life, it’s worthless busywork online. Be relevant, be useful. Help people achieve their goals, and eventually, they’ll help you achieve your goals. Great things to keep in mind as I help clients create their own...