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	<title>Imagine That Creative</title>
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	<link>http://imagine-that-creative.com</link>
	<description>Marketing, PR and Social Media That Creates Results</description>
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		<title>PR vs SEO: How to Write a Press Release that Does Both</title>
		<link>http://imagine-that-creative.com/2011/03/pr-vs-seo-how-to-write-a-press-release-that-does-both/</link>
		<comments>http://imagine-that-creative.com/2011/03/pr-vs-seo-how-to-write-a-press-release-that-does-both/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 17:11:46 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1336</guid>
		<description><![CDATA[SEO and Public Relations &#8212; No, You Don&#8217;t Have to Choose! Even though search engine optimization (SEO) has been a part of every Internet marketer&#8217;s toolkit for a decade now, public relations professionals have been slow to acknowledge the importance of the Google-friendly press release. And that&#8217;s a shame: written correctly, the search engine optimized [...]]]></description>
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		<title>Trade Show Marketing Tip: How To Choose Smart Swag</title>
		<link>http://imagine-that-creative.com/2011/03/trade-show-marketing-tip-how-to-choose-smart-swag/</link>
		<comments>http://imagine-that-creative.com/2011/03/trade-show-marketing-tip-how-to-choose-smart-swag/#comments</comments>
		<pubDate>Sun, 27 Mar 2011 18:05:13 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1332</guid>
		<description><![CDATA[Whatever you call them&#8211;tchotchkes, giveaways, freebies, swag, or promotional items&#8211;no trade show booth or business expo would be complete without them. But is a #2 pencil with your company logo really going to help you land that multi-million-dollar contract? A well-conceived trade show giveaway could be as important to the success of your booth as [...]]]></description>
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		<title>Marketing Tip: Social Coupons Help Boost Local Business</title>
		<link>http://imagine-that-creative.com/2010/10/marketing-tip-social-coupons-help-boost-local-business/</link>
		<comments>http://imagine-that-creative.com/2010/10/marketing-tip-social-coupons-help-boost-local-business/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 15:57:43 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1246</guid>
		<description><![CDATA[I&#8217;m a big fan of saving money. And your prospects may be, too. That&#8217;s why I&#8217;m a big fan of a new kind of couponing-social coupon programs like LivingSocial and Groupon. Couponing can be a great way to attract new clients&#8211;sometimes it just takes an irresistible offer to get someone to decide to pick up [...]]]></description>
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		<title>Copywriting Tip: Don&#8217;t &#8220;Wee-Wee&#8221; On Your Readers</title>
		<link>http://imagine-that-creative.com/2010/08/copywriting-tip-dont-wee-wee-on-your-readers/</link>
		<comments>http://imagine-that-creative.com/2010/08/copywriting-tip-dont-wee-wee-on-your-readers/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 19:46:25 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[calculator]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer focus]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1211</guid>
		<description><![CDATA[Persuasive copywriting&#8211;the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you&#8211;is a different animal. Why? Because it&#8217;s so important to build rapport with the reader. If you don&#8217;t have rapport, it&#8217;s almost impossible to get someone to open their wallet. One of [...]]]></description>
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		</item>
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		<title>Free Media Advisory Template</title>
		<link>http://imagine-that-creative.com/2010/07/free-media-advisory-template/</link>
		<comments>http://imagine-that-creative.com/2010/07/free-media-advisory-template/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 14:03:00 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[hypnothoughts]]></category>
		<category><![CDATA[kathleen hanover]]></category>
		<category><![CDATA[media advisory]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[template]]></category>
		<category><![CDATA[tool]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1200</guid>
		<description><![CDATA[Last night I was honored to be the first speaker in the HypnoThoughts Monthly Marketing and Practice-Building Teleseminar Series. HypnoThoughts.com is the largest social network on the Interwebs for hypnotherapists, hypnotists and NLP practitioners. And, not coincidentally, HypnoThoughts was founded by our client Scott Sandland. We covered a lot of ground! I talked about the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SEO Web Content</title>
		<link>http://imagine-that-creative.com/2010/07/seo-web-content/</link>
		<comments>http://imagine-that-creative.com/2010/07/seo-web-content/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 13:19:37 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Work Samples]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1094</guid>
		<description><![CDATA[Michelle Tenzyk, the principal and founder of the human resources consulting firm East Tenth Group, was unconvinced that search engine optimization could make a difference in her marketing results. Until we wrote her SEO web content, all of her new business had come from networking and referrals. Listen to the incredulous voicemail message Michelle left [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why I won&#8217;t be joining the Sweet Adelines</title>
		<link>http://imagine-that-creative.com/2010/04/why-i-wont-be-joining-the-sweet-adelines/</link>
		<comments>http://imagine-that-creative.com/2010/04/why-i-wont-be-joining-the-sweet-adelines/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 15:52:11 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[sweet adelines]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1169</guid>
		<description><![CDATA[I love to sing. Love. It. I especially love those tight Barbershop harmonies. Recently my business coach (who is helping me investigate this &#8220;work/life&#8221; balance concept) gave me some homework: contact the Sweet Adelines and find out about joining. The Sweet Adelines is an international organization of female barbershop harmony groups, and there are some [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Yes, we&#8217;re still unpacking &#8211; apologies for broken images</title>
		<link>http://imagine-that-creative.com/2010/04/yes-were-still-unpacking-apologies-for-broken-images/</link>
		<comments>http://imagine-that-creative.com/2010/04/yes-were-still-unpacking-apologies-for-broken-images/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 17:09:01 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[backups]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=1088</guid>
		<description><![CDATA[Welcome to our new theme, Polished from ElegantThemes.com. We love the professional look and the easy customization of this great new theme. What we don&#8217;t love is the corrupt backup file that prevented us from transferring our images from our previous web host. We&#8217;re in the process of re-uploading and re-tagging the dozens of images [...]]]></description>
		<wfw:commentRss>http://imagine-that-creative.com/2010/04/yes-were-still-unpacking-apologies-for-broken-images/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing</title>
		<link>http://imagine-that-creative.com/2010/03/email-marketing/</link>
		<comments>http://imagine-that-creative.com/2010/03/email-marketing/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 16:23:17 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Work Samples]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[East Tenth Group]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=914</guid>
		<description><![CDATA[Michelle Tenzyk, a human resources consultant, added executive coaching to her service offerings and wanted to share the news with her network of contacts. We worked with Michelle to craft an announcement email that hit just the right tone: professional and businesslike, yet enthusiastic. The email was opened by 31% of recipients, and earned Michelle [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case History</title>
		<link>http://imagine-that-creative.com/2009/12/case-history-2/</link>
		<comments>http://imagine-that-creative.com/2009/12/case-history-2/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 18:43:29 +0000</pubDate>
		<dc:creator>Kathleen Hanover</dc:creator>
				<category><![CDATA[Work Samples]]></category>
		<category><![CDATA[All About Spelling]]></category>
		<category><![CDATA[case history]]></category>
		<category><![CDATA[Marie Rippel]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://imagine-that-creative.com/?p=887</guid>
		<description><![CDATA[Our client All About Learning Press is an award-winning publisher of educational tools for home-school parents. We interviewed a mom who raves about the publisher&#8217;s &#8220;All About Spelling&#8221; product by Marie Rippel to create this case history. (We think Marie Rippel deserves her own award for being a great educator and client.) View the case [...]]]></description>
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		<slash:comments>0</slash:comments>
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