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	<title>Imagine That Creative</title>
	<link>http://imagine-that-creative.com</link>
	<description>Marketing, PR and Social Media That Creates Results</description>
	<lastBuildDate>Thu, 05 Aug 2010 19:46:25 +0000</lastBuildDate>
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		<title>Copywriting Tip: Don&#8217;t &#8220;Wee-Wee&#8221; On Your Readers</title>
		<description><![CDATA[Persuasive copywriting&#8211;the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you&#8211;is a different animal. Why? Because it&#8217;s so important to build rapport with the reader. If you don&#8217;t have rapport, it&#8217;s almost impossible to get someone to open their wallet.
One of the [...]]]></description>
		<link>http://imagine-that-creative.com/2010/08/copywriting-tip-dont-wee-wee-on-your-readers/</link>
			</item>
	<item>
		<title>Free Media Advisory Template</title>
		<description><![CDATA[Last night I was honored to be the first speaker in the HypnoThoughts Monthly Marketing and Practice-Building Teleseminar Series. HypnoThoughts.com is the largest social network on the Interwebs for hypnotherapists, hypnotists and NLP practitioners. And, not coincidentally, HypnoThoughts was founded by our client Scott Sandland.
We covered a lot of ground!
I talked about the difference between [...]]]></description>
		<link>http://imagine-that-creative.com/2010/07/free-media-advisory-template/</link>
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		<title>SEO Web Content</title>
		<description><![CDATA[Michelle Tenzyk, the principal and founder of the human resources consulting firm East Tenth Group, was unconvinced that search engine optimization could make a difference in her marketing results. Until we wrote her SEO web content, all of her new business had come from networking and referrals.
Listen to the incredulous voicemail message Michelle left us [...]]]></description>
		<link>http://imagine-that-creative.com/2010/07/seo-web-content/</link>
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		<title>Why I won&#8217;t be joining the Sweet Adelines</title>
		<description><![CDATA[I love to sing. Love. It. I especially love those tight Barbershop harmonies.
Recently my business coach (who is helping me investigate this &#8220;work/life&#8221; balance concept) gave me some homework: contact the Sweet Adelines and find out about joining. The Sweet Adelines is an international organization of female barbershop harmony groups, and there are some sizeable [...]]]></description>
		<link>http://imagine-that-creative.com/2010/04/why-i-wont-be-joining-the-sweet-adelines/</link>
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		<title>Yes, we&#8217;re still unpacking &#8211; apologies for broken images</title>
		<description><![CDATA[Welcome to our new theme, Polished from ElegantThemes.com.
We love the professional look and the easy customization of this great new theme. What we don&#8217;t love is the corrupt backup file that prevented us from transferring our images from our previous web host.
We&#8217;re in the process of re-uploading and re-tagging the dozens of images we&#8217;re using [...]]]></description>
		<link>http://imagine-that-creative.com/2010/04/yes-were-still-unpacking-apologies-for-broken-images/</link>
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		<title>Email Marketing</title>
		<description><![CDATA[Michelle Tenzyk, a human resources consultant, added executive coaching to her service offerings and wanted to share the news with her network of contacts. We worked with Michelle to craft an announcement email that hit just the right tone: professional and businesslike, yet enthusiastic.
The email was opened by 31% of recipients, and earned Michelle over [...]]]></description>
		<link>http://imagine-that-creative.com/2010/03/email-marketing/</link>
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		<title>Case History</title>
		<description><![CDATA[Our client All About Learning Press is an award-winning publisher of educational tools for home-school parents.
We interviewed a mom who raves about the publisher&#8217;s &#8220;All About Spelling&#8221; product by Marie Rippel to create this case history. (We think Marie Rippel deserves her own award for being a great educator and client.)
View the case history online.
]]></description>
		<link>http://imagine-that-creative.com/2009/12/case-history-2/</link>
			</item>
	<item>
		<title>Marketing Rant: Why I Hate Online Video</title>
		<description><![CDATA[Call me Scrooge, but I hate online video.
I know, I&#8217;m the only one. More and more internet marketeers are relying on video squeeze pages for one simple reason: they work. Adding a video to your squeeze page can give you a measurable boost in response rates.
So, what&#8217;s my beef? Here are the peculiar, ideosyncratic reasons [...]]]></description>
		<link>http://imagine-that-creative.com/2009/12/marketing-rant-why-i-hate-online-video/</link>
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	<item>
		<title>Twitter: What Is It Good For?</title>
		<description><![CDATA[I tend to be a late adopter in everything except science fiction TV franchises (see &#8220;Firefly.&#8221;) I&#8217;m very content to have the world do the beta-testing, and get back to me when the thing is finished.
So I was pretty late to the Twitterverse. But back in January I started reading about it in earnest, when [...]]]></description>
		<link>http://imagine-that-creative.com/2009/08/twitter-what-is-it-good-for/</link>
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		<title>Social Network Strategy: Is It Better to Own, or Rent?</title>
		<description><![CDATA[I learn SO much from my clients. If it weren&#8217;t for them, I&#8217;d probably be the last person on earth to dive into social networking. That&#8217;s why I&#8217;m glad to be working with Scott Sandland, a genius hypnotherapist who also happens to be an expert in creating community online.
When it comes to social networks, you [...]]]></description>
		<link>http://imagine-that-creative.com/2009/07/social-network-strategy-is-it-better-to-own-or-rent/</link>
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