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	<title>Imagine That Creative</title>
	<link>http://imagine-that-creative.com</link>
	<description>Marketing, PR and Social Media That Creates Results</description>
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		<title>Marketing Tip: Know Your Prospect for Best Advertising ROI</title>
		<description><![CDATA[It is very easy to spend money on advertising. It&#8217;s far harder to get results from advertising. People who are not marketing or PR experts (also known as &#8220;normal people&#8221;) often confuse marketing tactics for strategies, or rush headlong into impulse purchases of advertising space without giving any thought to their target audience. Why? Because [...]]]></description>
		<link>http://imagine-that-creative.com/2012/04/marketing-tip-know-your-prospec-for-best-advertising-roi/</link>
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		<title>PR vs SEO: How to Write a Press Release that Does Both</title>
		<description><![CDATA[SEO and Public Relations &#8212; No, You Don&#8217;t Have to Choose! Even though search engine optimization (SEO) has been a part of every Internet marketer&#8217;s toolkit for a decade now, public relations professionals have been slow to acknowledge the importance of the Google-friendly press release. And that&#8217;s a shame: written correctly, the search engine optimized [...]]]></description>
		<link>http://imagine-that-creative.com/2011/03/pr-vs-seo-how-to-write-a-press-release-that-does-both/</link>
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		<title>Trade Show Marketing Tip: How To Choose Smart Swag</title>
		<description><![CDATA[Whatever you call them&#8211;tchotchkes, giveaways, freebies, swag, or promotional items&#8211;no trade show booth or business expo would be complete without them. But is a #2 pencil with your company logo really going to help you land that multi-million-dollar contract? A well-conceived trade show giveaway could be as important to the success of your booth as [...]]]></description>
		<link>http://imagine-that-creative.com/2011/03/trade-show-marketing-tip-how-to-choose-smart-swag/</link>
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		<title>Marketing Tip: Social Coupons Help Boost Local Business</title>
		<description><![CDATA[I&#8217;m a big fan of saving money. And your prospects may be, too. That&#8217;s why I&#8217;m a big fan of a new kind of couponing-social coupon programs like LivingSocial and Groupon. Couponing can be a great way to attract new clients&#8211;sometimes it just takes an irresistible offer to get someone to decide to pick up [...]]]></description>
		<link>http://imagine-that-creative.com/2010/10/marketing-tip-social-coupons-help-boost-local-business/</link>
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		<title>Copywriting Tip: Don&#8217;t &#8220;Wee-Wee&#8221; On Your Readers</title>
		<description><![CDATA[Persuasive copywriting&#8211;the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you&#8211;is a different animal. Why? Because it&#8217;s so important to build rapport with the reader. If you don&#8217;t have rapport, it&#8217;s almost impossible to get someone to open their wallet. One of [...]]]></description>
		<link>http://imagine-that-creative.com/2010/08/copywriting-tip-dont-wee-wee-on-your-readers/</link>
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		<title>Free Media Advisory Template</title>
		<description><![CDATA[Last night I was honored to be the first speaker in the HypnoThoughts Monthly Marketing and Practice-Building Teleseminar Series. HypnoThoughts.com is the largest social network on the Interwebs for hypnotherapists, hypnotists and NLP practitioners. And, not coincidentally, HypnoThoughts was founded by our client Scott Sandland. We covered a lot of ground! I talked about the [...]]]></description>
		<link>http://imagine-that-creative.com/2010/07/free-media-advisory-template/</link>
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		<title>SEO Web Content</title>
		<description><![CDATA[Michelle Tenzyk, the principal and founder of the human resources consulting firm East Tenth Group, was unconvinced that search engine optimization could make a difference in her marketing results. Until we wrote her SEO web content, all of her new business had come from networking and referrals. Listen to the incredulous voicemail message Michelle left [...]]]></description>
		<link>http://imagine-that-creative.com/2010/07/seo-web-content/</link>
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		<title>Why I won&#8217;t be joining the Sweet Adelines</title>
		<description><![CDATA[I love to sing. Love. It. I especially love those tight Barbershop harmonies. Recently my business coach (who is helping me investigate this &#8220;work/life&#8221; balance concept) gave me some homework: contact the Sweet Adelines and find out about joining. The Sweet Adelines is an international organization of female barbershop harmony groups, and there are some [...]]]></description>
		<link>http://imagine-that-creative.com/2010/04/why-i-wont-be-joining-the-sweet-adelines/</link>
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		<title>Yes, we&#8217;re still unpacking &#8211; apologies for broken images</title>
		<description><![CDATA[Welcome to our new theme, Polished from ElegantThemes.com. We love the professional look and the easy customization of this great new theme. What we don&#8217;t love is the corrupt backup file that prevented us from transferring our images from our previous web host. We&#8217;re in the process of re-uploading and re-tagging the dozens of images [...]]]></description>
		<link>http://imagine-that-creative.com/2010/04/yes-were-still-unpacking-apologies-for-broken-images/</link>
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		<title>Email Marketing</title>
		<description><![CDATA[Michelle Tenzyk, a human resources consultant, added executive coaching to her service offerings and wanted to share the news with her network of contacts. We worked with Michelle to craft an announcement email that hit just the right tone: professional and businesslike, yet enthusiastic. The email was opened by 31% of recipients, and earned Michelle [...]]]></description>
		<link>http://imagine-that-creative.com/2010/03/email-marketing/</link>
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